Görüntüleme
43
İndirme
14
Drawing on marketing and psychometric paradigms, the purpose of this study was to investigate the differences in risk perception in online shopping between apparel and non-apparel internet buyers among Saudi consumers. A web-based survey was conducted to measure consumers’ perception of the six types of risk associated with both, apparel and non-apparel online shopping. Three hundred and nineteen responses were collected. Results showed significant differences in two risk dimensions between apparel internet buyers and non-apparel or (other products) buyers. Specifically, psychological and privacy risks are perceived higher for non-apparel buyers. Moreover, non-apparel internet buyers have higher aggregate degree of perceived risk towards apparel internet shopping.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Uluslararası
Makale Detay 
Benzer Makaleler
PDF Görüntüle
Dergi Bilgisi
Eseri Dinleyin
Alıntı Yap
Bu Sayfayı Yazdırın
Paylaş
Mendeley
