Özet:

Mobile marketing is one of the marketing areas that is expected to grow rapidly in the coming years due to the innovative technologies of mobile devices and the global increase in mobile phone use. Mobile marketing can generally be defined as a whole of messages such as products, services, information and promotions sent to the target audience by via mobile devices. Mobile marketing offers companies a multi-channel digital promotion event to reach the target audience through e-mail, SMS, MMS, social media, websites, smartphones, tablets and other mobile devices. On the other hand, the features of mobile marketing include factors such as reasonable cost, simultaneously everywhere, personalized, measurable, and viral. This article focuses on creating a broad conceptual framework on the concept of mobile marketing by sharing current statistics as well. However, the importance of mobile marketing is aimed at guiding managers in marketing decisions, explaining the benefits of mobile marketing, and the topics to pay attention when creating an effective mobile marketing strategy.

Anahtar Kelimeler: