Özet:

Postmodern architectural products that can be described as kitsch have become rapidly consumed objects because they have appealed to the whole society. As a demand stimulating, easily comprehensible, and rapidly consumable product, kitsch has gained an important place in postmodern culture and architecture. These features of kitsch have easily made it a paradoxical part of consumption culture. After the Neoclassical boom in the 18th century, architectural movements such as Eclecticism, Orientalism, and Historicism became widespread in the 19th century. Towards the end of the 20th century, these tendencies came to the fore again within the Postmodern paradigm, and new kitsch architectural structures have begun to be produced in these undertakings in accordance with the spirit of the period. Eclecticism which has become prominent again in postmodern architecture has been referred to as neo-eclecticism or eclectic populism and has been defined as a style that ‘complexity, uncertainty and contradictions’ are expressed, ‘references from history and symbolic elements are used. Together with various historical forms in the postmodern period, orientalist images have been also used. Images consisting of stylized views of the Western culture on the Orient and that are not based on an authentic eastern depiction have been used in the production of orientalist architectural form.

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