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This research aims to model and analyze road traffic accident rates in Kerala over the ten seven years, from 2011 to 2020. We conducted this research in order to draw attention to the severe issue of the ever-increasing tendency of road accidents in Kerala, despite the fact that the government has adopted numerous rules and regulations. During the study period, the researcher conducted personal interviews with a number of vehicle drivers and pedestrians, and included their perspectives and feelings in the conclusion section. Accidents and fatalities are on the rise, maybe as a result of rapid growth in motorization without appropriate improvements in road safety techniques. The researcher employed Trend analysis to conduct this research and evaluate the results. This article uses Time Series Models such as Auto-Regressive Integrated Moving Average (ARIMA) and Exponential Smoothing, as well as the software package SPSS, to anticipate annual traffic accident rates in Kerala.

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