Özet:

Character designs can be used in animated cinema, comics, graphic novels, animation, advertisements, book illustrations, mascots, game graphics, toys, etc. It is one of the important graphic design applications encountered in many visual fields. Therefore, the designed characters must be visual indicators that are qualified, original, memorable, impressive and compatible with the content they reflect. In character development studies, the designed character's colors, anatomical features, gestures, facial expressions, clothes, characteristic qualities that distinguish him from those around him, etc. features are the influencing elements and principles that must be taken into account for the design to be distinctive. One of the important principles and elements of visual communication design, “impact” is one of the main guides used to strengthen the expression and make it distinctive, especially in character designs. It is very important to apply visual effects "effects" that will attract attention based on the prominent features of the characters, to create impacts on the audience and / or receptive masses. In this study, which was prepared with qualitative research methods, it is aimed to examine the visual character applications in the context of "effect", one of the graphic design principles and elements, to identify the problems and to develop suggestions for the solution of these problems. Therefore, following the use of the visual effect principle and element, which has an important place in the graphical character development process The subject is defined and its importance is revealed, descriptive problems based on the form-content relationship encountered in design and practice are determined based on the applied characters, the causes of the identified problems are examined and suggestions are made for their solution. The analyzed characters consist of various animated movie images (figures) and concept designs. The investigations made, based on semiotic approaches such as "semantic", "syntactic" and "pragmatic" is carried out for visual effect applications in applied character descriptions.

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