Özet:

In this study, it is aimed to investigate the relationship between the investor’s attention measured by SVI (Google Search Volume Index) data and stock return and trading volume of the banks listed in Borsa Istanbul for the period 2010-2018. For this purpose, together with "bank name stock", "bank name stock market", "banks' BIST code" keyword search volumes, "Total GAT" which is the sum of each independent search volume index has been taken as independent variables while stock returns and trading volume are used as dependent variables. As a result of the panel data analysis, a statistically significant and positive relationship has been found between stock return, one of our dependent variables, and the "banks' BIST code", while no significant relationship has been found between other independent variables and stock return. In addition, while there is a statistically significant and positive relationship between each of the independent variables namely "bank name stock market", "banks' BIST code", "total GAT" and our other dependent variable trading volume, there is no statistically significant relationship between "bank name stock" variable and trading volume. The results of this research are generally supported by Merton (1987) Investor Recognition Hypothesis and Barber and Odean (2008) Price Pressure Hypothesis.

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