Abstract:

In service marketing, the concept of internal customer is a concept revealed by the overall understanding of quality management and has a separate importance for service. The provision of the produced service can cause the business to stand up or disappear in order to be quality in which the internal customers can do this quality in order to educate themselves and to be satisfied individuals. This study aims to identify the factors that affect the satisfaction level of the healthcare staff and the incentive tools that can increase their motivation. The sample of the research is made by health personnel serving at the Numune Hospital and Station Additional Building in the center of Sivas. The survey text used in the study was applied to 277 medical staff with face-to-face interview technique. The data, along with the identificating statistical methods, is interpreted by being subject to assessment by the Factor, Correlation, Kruskal Wallis, Ki-Kare, Mann Whitney-U Tests. It is possible to say that the internal customer satisfaction is at a medium level. It is also found that satisfaction levels are influenced by gender, age, education, year of work and position variables.

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