Özet:

The term social media is being concerned as a negative thing and most people think that is the cause of the decline in students’ academic performance. The objective of the study was to investigate the role of social media in improving quality education in University of Baluchistan, Quetta. The study also explored the reasons for using social media and the advantages obtained from social media for improving quality education. The nature of the study was descriptive and used both qualitative and quantitative methods. The sample size of the respondents was 100, which were the regular students of different departments of University of Balochistan, Quetta and the data were collected randomly through a questionnaire. According to the finding of this study, students are using social media for educational purposes. Facebook, WhatsApp, YouTube, and Slides share are the most beneficial social media sites which are being used by the majority of students for supporting their educational activities. Social media is a crucial tool for improving the quality of education in the era of the 21st century. The study recommended that the students should use the social media related to their educational activities and visit those pages, channels, and websites which are trustable and providing authentic information and knowledge. Moreover, it recommended that the institutions should ensure the easy availability of social media for facilitating a platform to the students to improve their academic performance.

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