Özet:

Consumer desires, needs, and trends have undergone significant changes in recent times. The coronavirus pandemic, which particularly since 2019 has affected the whole world, has altered consumers' purchasing behaviors. During this period, the food sector has gained prominence, and consumers have begun to use mobile applications more extensively. The aim of the study is to prioritize the criteria that play a role in the preference of mobile food delivery applications by users in order of importance. Four main criteria and sixteen sub-criteria have been identified in the research. The Analytic Hierarchy Process (AHP), a multi-criteria decision-making technique, has been employed for data analysis. According to the evaluation conducted by the participants in terms of the level of importance, the ranking emerged as service quality, opportunities, governance, and facilities. As for the sub-criteria, it has been found that service speed, discounts, security, and feedback opportunities are the most important criteria as perceived by the participants.

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