Abstract:

Abstract Fictions for advertising purposes have existed for a long time. Inversely, there is a textual form that uses advertising for literary purposes: fictional advertising texts. Among them, there are advertisements of imaginary institutions and goods written, for instance, by Coelho Neto, Rigaut and Arreola, as well as "The IslaTM", a part of the cyberpunk work entitled Absolute Zero (2005), by Javier Fernandez. This mock tourist brochure reveals through fiction the (anti-)utopian dimension of the kind of advertising that sells heterotopian spaces. This text stands out due to its consistency and autonomy, and generates a complete fictional world through the signs and the discourse of advertising, thus illustrating the semiotic exchange between advertisement and literary fiction.

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