Özet:

The quality of service is the ability of to fulfill the promises of delivering to their customers in an error-free and complete manner, as well as the ability to meet the customer’s expectations, and accordingly the performance perceived by the customer and the level of customer satisfaction. The high competition in the service sector in recent years has also increased the importance given to the quality of the service offered by making customers more aware. The coronavirus (COVID-19) that soon spread to the world continues to affect tourism movements in Turkey in a negative direction, as well as throughout the world. Due to the swelling, the arrival of all activities to the stop point, the sea tourism and the enterprises operating in this area have also been deeply affected. In the tourism sector in the crisis environment in Turkey, although tourism activities have begun along with the normalization process, according to the changing tourist purchasing behavior, there is a strong demand for yacht tourism within the framework of maritime tourism. In tourism movements, the yacht tourism, including marine tourism, which covers seafood and entertainment activities in the travel center and the surrounding area, has a significant potential in terms of tourism, although it has not yet reached the desired level in Turkey. In order to increase this potential, it is necessary to effectively communicate information about Turkish yacht tourist destinations and marines to the target audience. The internet and websites that are becoming the essential part of the business contribute to the formation of connections between the company and its customers and are an important source of information. It is known that in the tourism sector, the internet and websites are often used in marketing communications activities. In this context, the information and images presented on the marina websites have a potential to affect the marina preferences of the yacht owners by emphasizing the services provided in the marina. The purpose of the study is to compare the levels of reflection of marina services on the marina websites, a criterion that affects the preference of yacht tourism, with visual and linguistic expressions. The data was collected in 2015 and 2020 and compared on the basis of the SERVQUAL scale. The findings are that the marines are well prepared for the post-Pandemic period and quality reflect their services they offer on their websites. On the contrary, the application of health and physical distance measures in COVID 19 has been noted as a significant shortcoming in a few marina websites.

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