Özet:

This article aimed at analyzing the principles of human resource management and form the model of human resource management for organizational efficiency of business companies in the new normal age. The results of the study showed that finding and retaining human talent has become a competitive battleground. The principles of human resource management consisting of human resource planning, recruitment and selection, training and development, compensation and benefit, appraising employee performance and employee retention are the functions that can be performed in organization to facilitate the most effective use of human talents, skills and knowledge of employees to work for achieving organizational goals and objectives. Attracting, developing, and retaining employees with special talents, skills, knowledge, creative thinking, and experiences become the key strategies for increasing organizational efficiency in the new normal age. As human resources play a key role in the success of organization, effective management of human resources in business companies becomes the greatest challenge of managers today, especially in the new normal age. 

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