Özet:

TThe main purpose of the study, which focuses on YouTube journalism, is to evaluate the potential of the YouTube platform to be an alternative to mainstream media for journalism, especially in terms of technology and participation. In addition to this, questioning whether YouTube is suitable environment for alternative media and revealing the approaches of users and journalists to journalism in the YouTube environment are among the sub-objectives of the study. For these purposes, the general structure of Cüneyt Özdemir and Nevşin Mengü YouTube news channels was analyzed by digital ethnography analysis method and user comments on the most watched videos between January 1, 2021 and May 31, 2022 were analyzed. Users were asked questions by participating in the YouTube live broadcasts of the channels dated May 31, 2022, in order to seek user opinions. On the other hand, online interviews were conducted with 10 journalists working in the mainstream media. At the end of the study, the potential of YouTube to be an alternative journalism platform was revealed in the axis of the general structure of the social networking site, news contents, users and journalists.

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