Özet:

Rural areas constitute one of the most important geographical locations in Turkey with the geographical features that sustainable tourism needs to be developed. This branch of tourism not only reduces the economic development process of rural areas, but also provides a healthy transfer of socio-cultural values to future generations. An important part of today's development plans are prepared on the basis of local and these plans and projects are evaluated from this perspective. Rural areas in Manisa province are one of the rare local areas where sustainable tourism can be developed. Manisa, which has a great potential in terms of rural tourism thanks to its physical and human geography elements, is vital to develop rural tourism. During the research, semi-structured interview technique which is one of the qualitative research methods was used. During the interview, 602 people were interviewed to obtain information about the rural tourism of the site. With this method, the existing rural tourism potential of the study area and the opinions and thoughts of the local people on this subject have been reached. The study, which will reveal the things to be done for the development of rural tourism in the province, will provide the basis for the other researches to be done on the tourism of Manisa.

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