Abstract:

Purpose: In this study, the aim is to study the impact of individual personality characteristics on the employer's attraction perception. Design/Method: In this context, data collected from 344 students studying at a public university has been used. The research method is selected as a method of research. The "Five Factor Personality Scale", which has been identified for validity and reliability to determine personality types, has also been used for the purpose of determining the attractiveness elements, the "Employer Attractiveness Scale". The data obtained were made with the SPSS 20.00 statistical program for factor, reliability, correlation and regression analysis. Results: Analysis results show that there is a relationship between personality characteristics and the employer's attraction perception and that it affects each other. Original Value: This study brings a guidance feature for who want to attract and hold talented employees and who want to be a brand.

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