Özet:

In the field of communication education, it is crucial to closely follow not only theoretical and academic developments but also the ever-changing dynamics of the industry. Therefore, communication faculties should take the sector's needs into consideration when developing undergraduate course programs. The primary purpose of this study is to compare the undergraduate curricula of Kyrgyz-Turkish Manas University Faculty of Communication with the demands and trends of the sector. To achieve this, an analysis was conducted on websites with the highest number of job postings and the job postings on the websites of significant media organizations. During the review process, positions such as communication specialist, journalist, public relations specialist, advertising specialist, and radio and television specialist were examined. Common tasks and skills were identified in job postings, and these requirements were then compared with the relevant faculty curricula. As a result, it was concluded that the course programs of Kyrgyz-Turkish Manas University Faculty of Communication are generally in line with sector demands, but some courses aimed at developing certain tasks and skills are missing. The reviews showed that the Journalism program is best suited to industry demands, and the Radio, Television, and Cinema program outperforms other programs in terms of technical knowledge and skills.

Anahtar Kelimeler: