Özet:

Abstract Since the 1980s, transfers for broadcasting rights for football matches represent an important part of the finances of Brazilian clubs. In the derivations for the period 2019-2024, the entry of the Esporte Interativo channel, by the American Turner, changed the model and values ​​of the agreements. However, with a global health crisis caused by the outbreak of a new coronavirus in 2020, the most varied businesses were impacted by restrictions on public circulation, including activities related to football. Thus, this article aimed to identify some of the transformations in the relationship between national football and the media, including the debate on the new “Mandante Law”, approved in 2021. Based on a literature review on data data sites diverse, the results point to the growth in the use of new media platforms associated with changes in Brazilian sports legislation.

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