Özet:

Anatolia, with its thousands of years of history, is the homeland and gene center of grapes. Every civilization living in this geography has included grapes and products produced from them into their culinary cultures and differentiated their culinary cultures. This difference is considered more and more attractive in terms of tourism day by day. With the changing tourism dynamics, gastronomy tourists plan their travels by following flavors. In this study, the place and importance of fox grape in the provinces located on the Middle and Eastern coastline of the Black Sea region, and its potential as a product for gastronomy tourism were discussed. Depending on the result that the interest in gastronomic tourism has increased, the study is important in terms of proposing an alternative route of gastronomic product. The theoretical background of the study is based on the theory of planned behavior. The population of the study consists of Samsun, Ordu, Giresun, Trabzon, Rize and Artvin provinces located in the Middle and Eastern coastline of the Black Sea region. Data of the study were collected by document analysis, observation and interview techniques, which are among the qualitative research methods. The research was designed as a case study. In the study, a data analysis plan was created and the data were analyzed using the descriptive analysis method. The data obtained from the study reveal that fox grape has a potential that should be evaluated for the region. Therefore, the creation of gastronomic routes to fox grape can contribute to increasing the attractiveness of the destination and improving the image of the destination, and thus to increasing the local people’s quality of life.

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