Özet:

Social innovation is built within a collaboration of different origin stakeholders like public sector, social sector, people, and private sector. In spite of the substantive studies in the literature for the point of view of the first three players, there seems to be a gap to represent the standing point of the companies within social innovation arena, their contributions and their expectations. For profit companies deserve an important role in social innovation scheme with their capacity to offer sustainability and scalability to any project. On the other side, companies can enjoy benefits from a social innovation project as well. The study investigates one of these benefits, corporate reputation enhancement. The study also compares the impact of social innovativeness on corporate reputation to the impact of product innovativeness on corporate reputation, and analyzes the correlation between social innovativeness and product innovativeness within a company. Taking the consumers as the stakeholder in question, the results show that the social innovativeness of a company will positively influence the corporate reputation, and this effect may even surpass the impact of the product innovativeness. Additionally, consumers correlate social innovativeness with product innovativeness, and it is foreseen that the companies having the ability to develop socially innovative projects are also innovative in developing new products or services.

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