Özet:

The concept of the culture industry, which was raised by the Frankfurt School, is based on the critique of consumer society. Many authors contributed to this critique, but almost all handled the subject from the Western perspective. Numerous amounts of works have dealt with the concept of the culture industry and related topics, like modernism, consumer society, capitalism, etc. by non-western authors, but few of those have studied the issue academically and comparatively. This paper aims to analyze the concept of the culture industry and its effects on the Eastern civilizations, from the Eastern perspective. The paper reveals that although both dwell on the concept from a critical perspective, the Eastern and the Western thinkers do not share the same concerns. While Western thinkers focus on individuals and consider the issue in the context of freedom, Eastern thinkers pay more attention to national and religious ties and highlight the importance of identity. The paper also conceptualizes the latter approach as the civilization industry.

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