Özet:

One of the most important issues today is human health. In this context, the increasing negative effects of entansif agriculture and agricultural products on human health have begun to be discussed and the importance of organic farming in terms of healthy nutrition has increased. Organic agriculture is expressed as an alternative agricultural method to protect the environment, which can prevent agricultural environmental pollution and eliminate the negative effects of chemicals on humans. Although the market for organic products is generally said to grow, the percentage of regularly purchasing organic products remains quite low. For this reason, the study has studied factors affecting consumers’ organic product consumption levels. In the study, the data obtained from the survey with 230 consumers in the Erzurum province were analyzed using the Ordered Probit Model. According to the results of the analysis, the consumer’s level of organic product consumption has been actively influenced by the state of work, family size, income, the state of attention to a balanced and healthy diet and the state of being conscious consumer. Thus, consumers should be trained by the specialists on both balanced and healthy nutrition and making conscious shopping with public broadcasting tools.

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