Abstract:

The current research was aimed to examine the association between selfie taking behavior and narcissism among university students. A sample of 100 students (50 males and 50 females) was selected from different universities of Peshawar. The Narcissistic Personality Inventory (Raskin and Hall, 1984) and Selfitis Behavior Scale (Janarthanan and Mark 2014) were administered to the participants to measure all the variables. The obtained data were statistically analyzed by Product Moment Correlation and t-test in SPSS (statistical package of social sciences). The results revealed a significant correlation between narcissism and selfie posting behavior and shows that male students scored higher on both Narcissistic Personality Inventory and Selfitis Behavior Scale as compared to the female students. It was also concluded that narcissism and selfie taking behavior was positively correlated.

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