Özet:

Great changes taking place in the plastic arts have begun to make itself felt in the first half of the 20th century. Concepts and ideas connected to avant-garde art have created the basic of these changes. Art has undertaken the job of investigating itself, adressing the existing definition and producing concept, the main task of philosophy. Concepts which have come up with modernism have formatted the art throughout 20th century. Machine aesthetic and industry that modernism defended have reached another dimension with eliminating the myth of art. The developments related to modernism have broken all the rules of traditional art which applied until the day. Increasing mass production with technological developments has affected art, as well. Pop art has used available works of art stylistically not subjectively. Moreover, capitalism has eliminated the power of art called eternity based on monetization of art. For this reason, conceptual art has tried to prevent from this with ignoring art object but after a while it was not able to save itself from being part of art market. Conceptual art has cared a universal existence enacting judgement and emotion with denying the idea of beauty as in modernism. Therefore, formal structure of canvas painting has replaced with language and symbol. Uncertainty of discrimination between artistic and inartistic ones has ended up with solving the critical attitude. Key Words: artist, capitalism, conceptual art, figure.

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