Abstract:

Using interactive, virtual spaces to promote and sell products and services is known as online marketing, or internet marketing. It's true that new synchronous internet-based communication technologies have contributed to the restructuring of important economic sectors, including marketing. Internet marketing has been a boon to a wide range of businesses because of its cost-effectiveness, flexibility, speed, and unprecedented global reach. However, this new and effective method comes with its own set of drawbacks, such as the lack of personal contact, security and privacy, etc. To put it another way: The focus of this study is on the effects of internet-supported interactive spaces on marketing practise. Online marketing is defined and the historical context of its use is reviewed in this paper, which then examines various types of internet marketing. It's time to focus on the marketing opportunities that arise from the introduction of this new virtual space. Challenges in the marketing field, such as security and privacy issues, have arisen as a result of the implementation of virtual space. We have come to our conclusions after considering the best ways to deal with the challenges that lie ahead.

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