Özet:

The widespread use of computers, smart phones and other media technologies, which are the important actors of daily life, cause innovations in communication habits. The change that occurs with digitalization affects the way individuals speak, write, listen and express themselves. The return of body language in digital communication technology which is an important and effective part of face-to-face communication is emojis that shape emotion and expression transfer. In this study, it has been discussed how the use of emoji, which is the most effective way of making the other person feel their body language without using written language, commented by different cultures and whether it meets a universal language and common understanding. In the study, it was investigated whether international students of Sakarya University and Sakarya University of Applied Sciences perceived the standard meanings of emojis correctly and expressed themselves well in body language using emojis and cultural differences create semantic differences. In the research, quantitative research method and descriptive research model were used. Online questionnaire was applied and the sample was determined by simple random sampling method based on probability. In this study, which the number of undergraduate students from Asian countries is high, has been determined that 11 of the selected emojis have different means for students. In addition, it was understood that there was not any difference between in the meanings of emojis and continent where the students live.

Anahtar Kelimeler: