Özet:

Brands that integrate the possibilities offered by new media technologies that entered our lives in the 1960s and subsequent processes with communication concepts, "diversify the ways of telling stories / transmitting content", "discover experiential, psychological and interactive ways to reach the target audience", "capability to offer more concentrated experiences thanks to effects such as isolation and abstraction", "design different techniques and environments in relations with the media", "capability to communicate / communicate more effectively with the target audience by creating innovative brand perception" and "capability to communicate / communicate more effectively with the target audience". The value and importance of virtual reality technology, which is increasing by the investments made by international trademarks such as Apple, Facebook, Google, Samsung and Sony, brings digital public relations applications as one of the "newest" faces of the new media. In this context, in the framework of the study, the brand’s successful campaign examples developed using virtual reality technology are collected and the content and statements that come to the surface are investigated. Based on the history, devices and advantages of virtual reality, the study analyzed the VR campaigns of the five brands on the first page by writing the "best VR PR campaigns" and the "VR PR campaigns" keywords to Google with a targeted sample - the world's most used search engine.