Özet:

The aim of this study is to determine the variation of consumers’ coffee consumption from cigarettes, alcohol and branded coffee chains according to both demographic parameters and the relationship between Hedonic Consumption, Beneficial Consumption, Unplanned Purchase and Indicative Consumption, which is frequently studied in the context of consumer behavior. In the assessment of the data obtained by the survey technique, the identification and explanatory statistical techniques, as well as the confusion and pressure test (Skewness and Kurtosis), the Spearman correlation test, the t test, the Anova (F) test and the LSD multi-comparation test, have been used through the SPSS 25 program. Beneficial consumption is positive between age and age, negative between education and education; positive between personal income and family income; positive between smoking and age and negative between education and education. The frequency of coffee use from the brand coffee chains is negative between age and age, the positive between education and total family income; the frequency of alcohol use and personal income and the total family income have a positive correlation. Women’s hedonic consumption is more than men. According to the frequency of smoking, the hedonic consumption, the beneficial consumption and the indicative consumption have changed, the frequency of coffee drinking from the branded coffee chains has changed, and all consumption factors have changed. The frequency of drinking alcohol has also shown a change in the beneficial consumption.

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