Abstract:

Researchers in the field of neuromarketing are trying to find new solutions to the problems of the field of marketing through the various techniques used in the field of neuroscience. Neuromarketers, also expressed as neuromarketers, use the information they obtain by measuring the reactions of the human brain with their neurodegeneration techniques when making marketing decisions. According to studies in the field of neuromarketing, the human mind is being studied by dividing into various structural categories, and the way to succeed in this field is directly related to the understanding of brain structures. Basic studies to help understand the structures of the brain are found in the neuroscience literature, but there is not enough study on this subject in the field of neuromarketing. The aim of this study is to study the neuroscience studies on how the brain works, from a neuromarketing point of view, and to discover the elements that will contribute to neuroscience literature. In the study conducted by the detective research method, Sigmund Freud found that the topographic mind model containing consciousness and subconsciousness and the structural mind model containing id, ego and superego are extremely important in terms of neuromarketing approaches. From this discovery, Freud’s structural mind model is an important concept in describing the neuromarketing studies, and various suggestions are made on the subject assessed.

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