Özet:

This research was carried out to determine the impact of the social responsibility of the destination, the perception of rural tourism by the local people and the support they give to tourism. In this context, more than 402 people living in the Ankara Beypazarı destination have been surveyed. The data obtained from the research has been analyzed and with the Smart-PLS program. When the research results were evaluated, it was found that the performance of social responsibility activities at the destination allowed local people to perceive the effects of rural tourism in a positive direction. In addition, the positive effects of rural tourism increase the support of the local people for the development of tourism in the region. In addition, the study found that despite the negative effects of rural tourism, local people supported the development of tourism in the region. In addition, the indirect impact of destination social responsibility on the support of tourism in the region has been identified through the positive effects perceived by rural tourism. The study has developed recommendations for academics working in the field, business managers serving in the industry and destination management organizations.

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