Özet:

In executing advertising to implement a branding strategy, marketing managers will attempt to ask customers to construct a set of human characteristics that describe the brand personality, which tries to recast consumer's perception of the attributes of a product or service into a human-like character. There are many of consumer express their inner feelings about product or brands in terms of their association with known personalities. Where this study try to allocate the impact of brand personality on brand loyalty which it start with developing a relationship with a brand, where consumer generally buys the same product or services repeatedly over time and customer who have a high relative attitude toward the brand loyalty, our study focused on technological companies operating in Jordan. Key Words: Brand Personality, Brand loyalty, Technology, Jordan.

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