Özet:

In recent years, tourism has been the leading sectors in which political, natural disasters, health and especially economic crises have been influenced globally. The risk of international travel due to these crises has led researchers to conduct research to reduce the potential risks of tourists prior to their travel. As a result of global crises, tourists who participate in international trips want to avoid risks and uncertainty, tourism marketers are forced to develop alternative marketing strategies. In this study, tourists from the Alanya district, which has a significant market share for holiday tourism in the Mediterranean, were attempted to identify the risk reduction strategies they applied on the pre-vacation landscape and the differences between demographic characteristics were measured. The study was conducted to 559 people in the Alanya district in July and August 2010. The data of the study was measured using SPSS by factor analysis, arithmetic average, t-test and variance (ANOVA) analysis. The study found that there were significant differences between the risk reduction strategies that participants applied before they arrived in Alanya and the demographic characteristics.