Özet:

An exploratory study has been made to understand customer perception towards social media in developing a brand image post covid-19 pandemic in the state of Maharashtra in India. The previous studies on this title focused on how to prevent this deadly disease from spreading over; and very little focus was given on how Covid-19 pandemic has been affecting the customer behavior post covid-19 scenario. In order to bridge this gap, the Customer Decision Making Model has been used to understand the influence on customers due to social media, which influence their purchase decisions. Assessments of variance have been made and influence of social media on purchasers. The findings of the research work confirmed that customers have been influenced by social media for understanding, comparing and analyzing products with regard to its quality and price. Thus the findings focus on increased influence of social media advertising post Covid-19 pandemic period. Since this pandemic is of international concern, the findings may be beneficial internationally. We have also given some suggestions to support organizations for changing customers’ social media behavior, as it has direct relation with the decision making process of customers

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