Özet:

With technological advances, companies have had to change their business models and adapt to new technologies in order to maintain their competitive advantage and protect themselves from the destructive effects of technology. This situation has emerged as a "digital transformation" phenomenon in the discipline of business and management and has attracted intense attention by both researchers and practitioners. The aim of this research is to examine the articles on "digital transformation" in terms of different parameters. In order to achieve this aim, publications with articles between 2011 and 2021 were filtered and included in the research. While scanning, attention was paid to include the keyword "digital transformation" in the title, keyword and abstract, and that the obtained data set reflects the content in the context of digitalization. As a result of the search, 3,000 articles on "digital transformation" between 2011 and 2021 were included in the analysis. In the study, secondary data obtained through document review were used and the study was analyzed by bibliometric analysis method, one of the qualitative research methods. The journal in which the most articles on the subject were published and the most cited was the journal "Sustainability". The most cited author in terms of the number of citations on the subject was Thomas Hess 1083), while the most productive author in terms of the number of documents was Clair Sullivan (13). The university and country that published the highest number of documents were “Politecnico di Milano” and Germany, respectively. The study is important in terms of showing the current situation and trends in the literature on digital transformation and informing researchers.

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