Özet:

The health sector is the sector in which the health level of the society is increased, the country's greatest added value is the physical and mental well-being of the people, and many more good development or improvement of bad health conditions are applied. With the increasing competition conditions in the health sector in recent years, more attention has been paid to advertising. In this case, this study has been conducted in order to provide preliminary information about the advertising activities that are available in our country and the possible changes to be made in the future. The aim of the study is to find out whether there is a relationship between five factors personality traits and freedom of advertising in health. The sample of the study is 400 students studying at Sakarya University. Students was made a questionnaire consisting of three parts. The questionnaire included demographic characteristics, five-factor personality features, and freedom of advertising in health. The resulting questionnaire with SPSS 24 software, Frequency Analysis, Pearson Correlation Coefficient, One-Way Analysis Of Variance and T-Tests were performed. According to the results of the analysis, a significant relationship was found between the five factors personality features and the freedom of advertising in health. According to demographic characteristics, there was a significant difference between the results freedom of advertising in health according to some variables.

Anahtar Kelimeler: