Özet:

As in all sectors, the competition in the thermal tourism sector is increasing on a daily basis. The study aims to reveal the perspective and practices of the thermal tourism enterprises operating in Central Anadolu on innovation strategies. Given the planned and planned projects, the number of thermal facilities in the region is expected to increase. Therefore, the existence of existing thermal facilities in a period in which competition conditions will become more difficult depends on the emergence of new goods, services and processes. In this context, it is intended to determine the level of awareness of business managers about these factors. In research with the quality method, the visual analysis technique was used. The data was obtained from the managers of the thermal tourism facility under the research scope, by means of mail, telephone or face-to-face conversation methods. According to the findings, business managers’ perceptions of innovation are generally at a good level. It has also been achieved the conclusion that the customer’s requests and complaints are in the forefront as a source of innovative work in the enterprises. Finally, it can be said that business managers have a positive view of the industry’s potential and have a prepared structure for future competitive conditions.

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