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Bu çalışmada, ABD’nin her alanda ideal bir örnek olarak sunulmasıyla başlayan ve küreselleşmeyle artan Amerikanlaşma olgusu çerçevesinde, siyasal iletişimin Amerikanlaşması ele alınmıştır. 1960’larda Avrupa’daki seçim kampanyalarında görülmeye başlanan ve günümüzde de artarak devam eden siyasal iletişimin Amerikanlaşması olgusunun, dünya genelinde Amerikanvari bir benzeşmeye neden olduğu ve Türkiye’nin de bu benzeşmeden etkilendiği varsayımından hareketle, siyasal iletişimin Amerikanlaşması bağlamında Ak Parti’nin siyasal iletişim çalışmalarının gazetelere yansıması üzerinden bir incelenme yapılmıştır. Çalışmada, Ak Parti’nin 2002, 2007 ve 2011 genel seçim kampanyalarının gazetelere yansımaları siyasal iletişimin Amerikanlaşması bağlamında değerlendirilmiştir. Yazılı basını temsilen her seçim dönemi için tirajlarına göre ilk üç gazete örneklem olarak seçilmiştir. Buna göre 2002 seçiminde Hürriyet, Posta ve Sabah gazeteleri 18 Eylül 2002 - 2 Kasım 2002 tarihleri arasında, 2007 seçiminde Hürriyet, Posta ve Star gazeteleri 7 Temmuz 2007 - 21 Temmuz 2007 tarihleri arasında, 2011 seçiminde de Hürriyet, Posta ve Zaman gazeteleri 28 Mayıs 2011 - 11 Haziran 2011 tarihleri arası örneklem olarak alınmıştır. Gazetelerdeki haber metinleri, köşe yazıları, makaleler, söyleşiler, röportajlar, fotoğraf yazıları vs. tüm metinler değerlendirmeye dahil edilmiştir. Çalışmanın amaçları doğrultusunda belirlenen ‘Ak Parti’ ve ‘seçim’ anahtar kelimelerinin birlikte geçtiği metinler, örneklem olarak seçilen gazeteler içinde aranmıştır. Yapılan araştırma sonucunda ‘Ak Parti’ ve ‘seçim’ anahtar kelimelerinin birlikte geçtiği toplam 1045 metin tespit edilerek, inceleme bu 1045 metin üzerinden gerçekleştirilmiştir. Analiz sonucu elde edilen veriler, siyasal iletişimin Amerikanlaşmasındaki kriterler olarak belirlenen profesyonelleştirilme, bilimselleştirilme, kişiselleştirilme, medyatikleştirilme, kitle partileri ve depolitizasyon ana başlıkları altında değerlendirilmiştir. Gazete metinlerinin incelenmesi sebebiyle içerik analizi ve söylem analizi çalışmanın yöntemleri olarak seçilmiştir. Analiz sonucu gazete metinlerinden elde edilen veriler, siyasal iletişimin Amerikanlaşması çerçevesinde niceliksel ve niteliksel bir yorumlama ile açıklanmıştır. Yapılan inceleme ve değerlendirmeler sonucunda Ak Parti’nin siyasal iletişim kampanyalarında siyasal iletişimdeki Amerikanlaşmayı gösteren kriterlerin tamamının mevcut olduğu ve bunların gazete metinlerine yansıdığı tespit edilmiştir.
In this study, in the framework of the Americanization phenomenon, which began with the introduction of the United States as an ideal example in all areas and increased with globalization, the Americanization of political communication was addressed. From the assumption that the Americanization of political communication, which began to be seen in the 1960s in Europe and continues to increase today, has caused an American similarity throughout the world and Turkey has been affected by this similarity, a study has been done through the reflection of the political communication work of the AK Party in the context of the Americanization of political communication in the newspapers. In the study, the reflections of the 2002 and 2007 and 2011 general election campaigns of the AK Party to the newspapers were evaluated in the context of the Americanization of political communication. For each election period represented by the written press, the first three newspapers were selected as a sample. According to this, in 2002 elections Hürriyet, Post and Sabah newspapers were taken as examples between 18 September 2002 and 2 November 2002, in 2007 elections Hürriyet, Post and Star newspapers between 7 July 2007 and 21 July 2007, in 2011 elections Hürriyet, Post and Time newspapers were taken as examples between 28 May 2011 and 11 June 2011. Newspapers’ news texts, corner texts, articles, conversations, interviews, photographs, etc. are all included in the evaluation. The texts in which the keywords 'Ak Party' and 'election' identified in accordance with the objectives of the study passed together, were searched in the newspapers selected as a sample. According to the study, a total of 1045 texts of the key words 'Ak Party' and 'election' passed together, the study was carried out through these 1045 texts. The results of the analysis were evaluated under the main titles of professionalization, scientificalization, personalization, medialization, mass parties and depolitization, defined as criteria in the Americanization of political communication. Due to the study of newspapers, content analysis and speech analysis were chosen as methods of study. The data obtained from the paper texts as a result of the analysis was explained by a quantitative and qualitative interpretation of political communication in the framework of Americanization. The results of the investigation and evaluation were found that all the criteria showing Americanization in political communication in the political communication campaigns of the AK Party were present and that they were reflected in the newspaper texts.
In this study, the Americanization of political communication is analysed within the framework of the phenomenon of Americanization, which started with the presentation of the USA as an ideal example in every field and increased with globalization. The phenomenon of the Americanization of political communication, which started to be seen in the European election campaigns in the 1960s and continues to increase today, given that this phenomenon causes American style a similarity throughout the world and that the assumption that when Turkey is also affected by this analogy, an analysis was performed on the reflection of the Ak Party’s political communication efforts to the newspapers, in the context of the Americanization of political communication. The reflections of Ak Party’s 2002, 2007 and 2011 general election campaigns on newspapers were analyzed in this study. As representing the printed press, the first three newspapers were chosen as samples for each election period. Accordingly; it was taken as a sample; Hürriyet, Posta and Sabah newspapers between 18 September 2002 and 2 November 2002 in the 2002 election; Hürriyet, Posta and Star newspapers, between 7 July 2007 and 21 July 2007, in the 2007 election; Hürriyet, Posta and Zaman newspapers, between 28 May 2011 and 11 June 2011, in the 2011 election. In the evaluation, all of the news reports, columns, articles, interviews, conversations and photo writings in the newspapers were included. For the purposes of the study, the keywords of ‘Ak Party’ and ‘election’ texts which used together were searched in the selected newspapers. At the end of the search, a total of 1045 texts were identified, which consisted of ‘Ak Party’ and ‘election’ keywords, and the analysis was performed on these 1045 texts. The data obtained as a result of the analysis were evaluated under the headings of professionalization, scientificization, personalization, mediaisation, mass parties and depoliticization, which were determined as the criteria in the Americanization of political communication. Because of the investigations of newspaper texts; content analysis and discourse analysis were chosen as the methods of the study. The data obtained from the newspaper texts as a result of the analysis were explained with a quantitative and qualitative interpretation within the framework of the Americanization of political communication. As a result of the analyses and evaluations, it was seen that all of the criteria that showed Americanization in political communication existed in Ak Party’s political communication campaigns and these were reflected in the newspaper texts.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Ulusal
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