Atıf Sayısı
6
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51
İndirme
18
Apart from communicating, social networking networks can be used for individual branding, to communicate interactively with the target audiences of organizations, and for marketing or advertising purposes. In this context, the research aims to explain how TOGG and GÜNSEL automotive companies use Instagram application as a publicity tool while promoting domestic electric car brands in the launch process of electric car models in social media and visual communication. It aims to explain what they are doing and how they use Instagram as an advertising tool. The problem of the research is “Does TOGG and GUNSEL automotive companies from Turkey and KKTC, use Instagram social media as a promotional tool in the launch process of electric car models?”. In the research, by using the quantitative content analysis technique, the preliminary processes of domestic and national production electric car models of TOGG and GÜNSEL automotive companies were investigated on Instagram social sharing media between 23 December 2019 and 20 February 2020. When the launch strategies of domestic and national electric car models of TOGG and GÜNSEL automotive companies are examined, it is seen that they use the Instagram social sharing medium as an advertising medium in order to promote car models in the context of social media marketing.
Apart from communication, social networking networks can be used for individual branding, to communicate interactively with the target audiences of organizations, and for marketing or advertising purposes. In this context, the research aims to explain how TOGG and GÜNSEL automotive companies use Instagram application as a advertising tool while promoting domestic electric car brands in the launch process of electric car models in social media and visual communication. It aims to explain what they are doing and how they use Instagram as a advertising tool. The problem of the research is "Does TOGG and GUNSEL automotive companies from Turkey and KKTC, use Instagram social media as a promotional tool in the launch process of electric car models?“ . . In the research, by using the quantitative content analysis technique, the preliminary processes of domestic and national production electric car models of TOGG and GÜNSEL automotive companies were investigated on Instagram social sharing media between 23 December 2019 and 20 February 2020. When the launch strategies of domestic and national electric car models of TOGG and GÜNSEL automotive companies are examined, it is seen that they use the Instagram social sharing medium as a advertising medium in order to promote car models in the context of social media marketing.
Alan : Sosyal, Beşeri ve İdari Bilimler
Dergi Türü : Ulusal
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