Özet:

The digital transformation, which is the prerequisite for a sustainable competitive advantage in today’s business world, is crucial not only for big but also for small and medium-sized enterprises (SMEs). However, according to the definition of digital transformation, companies first carry out the digitalization stages then digitalization and then target digital transformation. The degree of implementation of digital transformation and pre-stages in KOBIs depends on the level and competence of the company's computer awareness and competence with the company's innovation and computer competence. With this study on SMEs operating in different sectors; the level of computer awareness of the owners, computer skills, enterprise perception-based computer skills and level of innovation, and the relationships between these parameters, quality research has been studied using different quality-nical analysis methods in the framework. The data obtained from 51 owners of companies operating in Yalova province, using semi-constructed face-to-face interview technique; imaging-related analysis, identifying analysis, regression and frequency analysis have been subjected. According to the findings, entrepreneurs associate the word computer with the most technology and then the concept of performance/efficiency. Entrepreneurs who evaluate themselves and their company as weak in the context of computer competence and competence combine information generally with social media, technology and e-commerce concepts; high-ranking ones associate with communication, technology, information age, social media, activity and innovation concepts. Among the factors affecting the IT adaptation of the KOBI, the entrepreneur's IT awareness and competence level, the size of the company, the age and the level of innovation are in the forefront.

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