Özet:

Besides the proliferation of management sense based upon value the importance of correct measurement of business performance has increased Because of the inefficiency of the traditional accounting based measurements EVA approach used frequently in recent years The competition conditions that run up in recent years provide the globalization of financial market the variation of these operations conducted on the market and the increase of mobility in the capital; furthermore they increase the importance of using the operating assets effectively and enable the operations that aim to increase operating value to gain more importance The change in the management goals requires the development of the means that aim to realize these goals the incentive systems and the improvement of the criteria that will be used for measuring the degree of access to the main target The efforts to raise operating value searches for evaluating the operation performance more effectively and more objectively and the improvement of performance measurements based on value can be evaluated within this scope Economic Value Added and Market Value Added MVA take part in the performance measurements based upon value EVA The aim of this study is to explain a conceptual model of the Economic Value Added and Market Value Added MVA and how to apply these models Key words: Operation Performance Traditional Performance Measurements Economic Value Added EVA

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