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The article considers the contemporary state of teaching Japanese academic speech for future philologists and also gives retrospective review of the process of Ukrainian Japanese studies formation. The role of pop-culture in the formation of motivational stimulus of mastering Japanese language in Europe and throughout the World is outlined. The problem of motivation of studying Japanese in Ukraine and European countries, some differences in approaches to education in the East and West are analyzed. The dependence of studying Japanese on the dwelling place of students and type of educational institution is grounded. The role of Japanese Foundation and Ukrainian Community of teachers of Japanese in favoring the teaching Japanese in Ukraine is underlined. The level of formation of Japanese communicative competence in academic sphere is determined on the base of analysis of questioning students of linguistic HEI of Ukraine. The article elucidates the causes of poor progress of the development of Japanese communicative competence in students of linguistic specialties in academic sphere to improve the process of teaching Japanese in academic sphere Author Biography Оксана Висилівна Асадчих, Institute of Philology Taras Shevchenko National University of Kyiv Vladimirskaya str., 60, Kyiv, Ukraine, 01033 Candidate of Pedagogical Sciences, Associate Professor Department of Chinese, Korean and Japanese 

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