Özet:

Innovational rapidity and change process of technology have changed modern-day market structure, competitive market, lifestyle of consumers and their consumption habits; this has much more increased the function of the advertising agencies which render service to one of the basic marketing communication instruments of the corporations. The advertising agencies have some crucial marketing communication services such as announcement of products and services, increase of brand recognition, fulfillment of various corporate identity, image and advertising activities for corporations. The services that the advertising agencies carry out for advertisers in the position of the customer are also essential for their own corporate identity purposes. The advertising agencies can become distinct with their corporate identities among numerous agency alternatives and can come into prominence. In this context, the goal of the research is to analyze magazine advertisements of the advertising agencies in sectoral magazine such as Marketing Turkey from the perspective of corporate design elements (agency’s name, slogan, logo, emblem, color and typography). The magazine advertisements that Vitamin, Sharkuteri, Fact agencies published in 2019 were examined with semiotic analysis method.

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