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Abstract The paper focuses on the history of Zagreb’s prominent Jewish family, the Alexanders (or Aleksanders), who were influential in the cultural, economic and social life of the city and Croatia for almost a century. At the time of their arrival in Zagreb and after the end of the First World War, they all belonged to the Jewish religious denomination; later most of them converted to Catholicism and one was an Evangelical Christian (Protestant). The Alexander family moved to Zagreb from Burgenland (Güssing) in the 1850s. Upon their arrival, they worked in commerce and were known as diligent businessmen. Soon they became respected and wealthy patrons well-known in Zagreb, Croatia and abroad. The second-generation family members were distinguished physicians, lawyers, engineers, artists, professors and businessmen. They formed marriage alliances with Zagreb’s prominent Jewish and Catholic families and socialised with the nobility, thus making acquaintances and forming social networks that upgraded their social status. Also, they were cosmopolitans with one foot in Zagreb and the other in Vienna. Thereby, Budapest was not far-fetched for them. Among the most prominent and distinguished family members, one finds the brothers Aleksander/Šandor (1866–1929) and Samuel David (1862–1943). They were well-respected industrialists, founders of Zagreb’s brewery, malt factory and cement factory. They were also board members of several banks and founders of industrialists’ associations. Thus, their work and diligence were much appreciated during the First World War, for which Aleksander was awarded an Austro-Hungarian noble title. The post-war unification of the Kingdom of Serbs, Croats and Slovenes had no negative impact on their social standing. Thereby, the brothers managed to continue their business successfully, and were greatly appreciated by the newly formed political elite. Later, at the beginning of the Second World War, the majority of the family members managed to escape Nazi persecution, while some perished in the Holocaust. Today, descendants of this large family live scattered around the world, in Israel, the United States, Italy and Zagreb. The only visible memory trace – proof of the family’s existence in Zagreb – are the stairs in the Tuškanac city park, named after Šandor von Alexander of Sesvete.

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