Özet:

Thro the history of civilization, people have used packaging of various materials to preserve and store the products they obtained. In this process, many natural or artificial materials are used for the purpose of preserving or transporting the product. Depending on the industrialization that began in the 18th century, with the increase in production and the change in consumer demand, the protection and storage function of the packaging as well as the marketing feature gained importance. The invention of the food has played a major role in the diversity and development of the material and design that forms the packaging, the increase in the variety of materials used in packaging manufacturing, the impact of new art flows and the changing consumer consumption habits. Today, packaging and packaging design, which has become a major industry, has an important place in product marketing and strategies. While the packaging is designed for a product, the cost of the material selected for the packaging as the content of the product, the conformity of the packaging material with the product, the colors used in the design, the typography used and the layout on the roofs are many important points.  In this study we will explore the packaging designs used from human history to the present day in terms of the material used in the historical process, the changing purpose of use and the changing design practices.

Anahtar Kelimeler: