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Kitle iletişim araçlarının, özellikle de görsel medya ürünlerinin, teknolojik gelişmeler sayesinde hızlıca yayılması, bu ürünler aracılığıyla toplumlar arası kültür aktarımı ve yine bu ürünlerin hedef toplumun sosyo-kültürel dokusundaki etkileri günümüzün önemli olgularından olmuştur. Türkiye de bu konudan müstesna olmayarak son zamanlarda genelde popüler kültür ürünlerinin, özelde ise dizi filmlerinin üretiminde ve üretilen bu medya çıktılarının farklı ülkelere aktarımı konusunda hem niceliksel hem de niteliksel artış gösteren başat aktörlerden biri hâline gelmiştir. Bu noktadan hareketle, söz konusu medya ürünleri sadece Türkiye’deki televizyon kanallarında gösterilmekle sınırlı kalmamış, birçok farklı ülkeye de ihraç edilmiştir. Medya çıktılarının toplumların gündemini meşgul etmesi ve toplumsal yaşam biçimlerini etkilemesi de bu konunun sosyolojik açıdan incelenmesi gereksinimini ortaya çıkarmıştır. Dolayısıyla da bu çalışmada, son zamanlarda Türk dizilerinin gerek etnik yapıların gerekse toplumsal yaşamların benzerlik arz etmesi itibariyle “kardeş” ülke Azerbaycan toplumu üzerinde meydana getirdiği sosyo-kültürel etkilerin sosyolojik bir bakış açısıyla incelemeye tabi tutulması amaç edinilmiştir. Araştırma, 2019 yılında Azerbaycan Cumhuriyeti’nin başkenti Bakü’den seçilen katılımcılar üzerinde gerçekleştirilmiştir. Çalışma yürütülürken Türkiye’den Azerbaycan’a ihraç edilen medya çıktıları olarak diziler hakkındaki katılımcı görüşleri yarı yapılandırılmış görüşme yöntemiyle toplanmış, literatürde bulunan veriler de dikkate alınacak şekilde yorumlamalarda bulunulmuştur. 25-40 yaş aralığındaki 8’i kadın, 12’si erkek 20 katılımcıdan oluşan örneklem grubuna kartopu örnekleme yöntemiyle ulaşılmıştır. Konu ele alınırken Azerbaycan toplumunun Türk medya ürünlerinden etkilendiği boyutların neler olduğu ve söz konusu boyutların etki ediş biçimleri açıklanmaya çalışılmıştır. Bu doğrultuda, temel olarak aşağıdaki sorulara cevap aranmıştır: Azerbaycan toplumunun Türk medya ürünlerinin sosyo-kültürel boyutuna yönelik tutumları nelerdir? Türk medya ürünlerinin Azerbaycan’daki toplumsal yaşam üzerinde ne tür etkileri bulunmaktadır? Çalışmanın sonucunda, medya çıktıları olarak diziler üzerinden Azerbaycan halkının Türkiye’ye yönelik değerlendirmeleriyle birlikte, değişen algı, tutum ve davranışları önemli inceleme alanları olarak kendilerini göstermişlerdir.
The rapid spread of mass communication means, especially visual media products, thanks to technological developments, the intercultural transmission through these products and the impact of these products on the social-cultural tissue of the target society has been the key facts of today. Turkey has recently become one of the main actors that showed a quantitative and qualitative increase in the production of popular cultural products, especially series films and the transmission of these media outcomes to different countries. From this point of view, the media products are not limited to being displayed on television channels in Turkey, they have been exported to many different countries. The fact that media outcomes engage in the agenda of societies and influence their social way of life has also revealed the need to study this issue from a sociological point of view. Therefore, in this study, the purpose of the recent Turkish series is to be subject to the study of the socio-cultural impacts that the "brother" country has on the Azerbaijani society from a sociological perspective, as the ethnic structures and social lives need to be similar. The study was conducted on participants chosen from the capital of the Republic of Azerbaijan, Baku in 2019. The study was conducted while the media outlets exported from Turkey to Azerbaijan, the participants’ opinions about the series were gathered by a semi-structured method of conversation, and the data in the literature were interpreted in a way to be taken into account. The sample group consisted of 8 women between the ages of 25 and 40 and 12 men from 20 participants was reached by the sample method of cartopus. When discussed the issue, it was tried to explain what dimensions the Azerbaijani society is affected by Turkish media products and how these dimensions influence. In this regard, the answer was essentially sought to the following questions: What are the attitudes of the Azerbaijani society towards the socio-cultural dimension of Turkish media products? What is the impact of Turkish media products on the social life in Azerbaijan? As a result of the study, as media outcomes, along with the assessments of the Azerbaijani people towards Turkey through the series, their changing perceptions, attitudes and behaviors have shown themselves as important fields of study.
The prevalence of media tools, especially of visual media products, via technological advances, cultural transmission between societies through these products and their effects on the socio-cultural fabric of the target society have become important phenomena of today’s world. Turkey, being no exception in this regard, has become one of the front runners of producing television series and of transferring these popular media products to different countries, showing improvement both in quantity and quality recently. Moving on from this point, the media products in question were not only broadcasted in Turkish television channels, but were also exported to many different countries. The fact that media products occupy the agenda of societies and affect ways of social life necessitates the analysis of this issue from a sociological point of view. Therefore, the aim of this study is to investigate the socio-cultural effects of the Turkish television series on the “fellow” Azerbaijani society, whose kinship to Turkey originates both from an ethnic point and from similar ways of social living. The research was conducted in 2019 in Baku, the capital of the Republic of Azerbaijan. In carrying out the study, the series exported from Turkey to Azerbaijan were taken as media products and semi-structured interviews were held with 20 interviewees, whom were reached using snowball sampling. The interviewees were aged between 25 and 45 and 8 of them were women, whereas 12 of them were men. The obtained data were interpreted by taking the existing literature into consideration. While analyzing the issue at hand, it was aimed to explain the aspects in which the Azerbaijani society is impacted by the Turkish series and the ways they affect it. In this direction, chiefly the following questions were tried to be answered: What are the attitudes of the Azerbaijani society towards the socio-cultural aspect of Turkish media products? What kinds of effects do the Turkish media products have on the Azerbaijani social life? At the end of the study, the Azerbaijani society’s evaluations of Turkey and the former’s changed perceptions, attitudes and behavior influenced by television serials came up as important research fields.
Alan : Eğitim Bilimleri; Filoloji; Güzel Sanatlar; Hukuk; İlahiyat; Sosyal, Beşeri ve İdari Bilimler; Spor Bilimleri
Dergi Türü : Uluslararası
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