Özet:

The experience of visitors varies depending on how the museums are perceived. The positive/negative elements perceived during the visit to the museum are important in the formation of the museum experiences. The research was carried out to identify the positive/negative elements that influence the museum experience of visitors. In this context, on the Trip Advisor website, the online reviews made about the Göbekli Tepe Open Air Museum between 2018 and 2020 have been reviewed. A total of 255 reviews of the museum experience of the participants were submitted to the content analysis. The results of the analysis were analyzed using the MAXQDA program. The research resulted in a positive experience in a total of six subcategories of the Göbekli Tepe Open Air Museum, including 'technology use, works and findings, protection and maintenance, museum house, area transport, museum cards'. The elements that have a negative impact on the museum experience of visitors are described in six subcategories, including 'museum entrance fee, area information, excavation and visit area, arrangements for persons with disabilities, ticket entrance, gift items and cafes'. The findings from the research have developed various recommendations to the relevant institutions and organizations.