Özet:

Student motivation has long been an important factor to learner’s success. In Open and Distance Learning (ODL) System particularly, student motivation plays a vital role in student persistence and hence to their study completion. The learner’s motivation may derive from both institutional and personal factors. This study focuses on the institutional factors by contrasting the student’s perceptions of the importance of the university services and student’s satisfaction to those provided services. The Importance-Performance Analysis (IPA) of Student- Faculty of Teacher Training and Education of the Indonesia Open University was conducted on both university’s services related to academic and non-academic services. The sample of students was drawn from the active student in online learning, Questionaire was distributed online. The research was analyzed using Importance- Performance Analysis method. The research showed that 98% positively overlap between student perceptions of the importance of services and their satisfaction. It means that the provided academic and non-academic services are being in conformity between student needs and expectation. However, based on the quadrant analysis the learning materials are located in Quadrant II that is quite distinct from the student’s perception of the importance and their satisfaction. That means UT needs to improve its learning material related academic services, especially the services offered by UT’s Online Book Store.

Anahtar Kelimeler: