Abstract:

People spend a large part of their free time in front of the media. In particular, the possibilities offered by the new media and the mobilization of information has eliminated the time and space limitation, this fact has led to the further increase in the time of use of the media. In addition to the possibilities it offers, a number of criticisms are directed against the media. One of these criticisms is that the media damages the cultures of the communities. The media is criticized for the normalization and similarity of content. In this study, a field research on media users has been carried out. The results of the survey indicate that the vast majority of respondents are highly dependent on their cultures. As the age of the participants increases, the cultural commitment is also increased. According to the study, participants believe that media tools damage their cultures. They have noted that in these tools, social media has more harm to their cultures than other media tools. A significant proportion of the women involved in the study indicates that they could stop watching the media programs they think they have damaged their cultures. Again, participants believe that series and magazine programs hurt their cultures more than other program types.

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