Özet:

What field of judge should be appointed: Communication Media Task Center in Turkey to evaluate the use of AI in the media* Prof. Dr. Mehmet ÖZÇAĞLAYAN Marmara University, Turkey [email protected] https://orcid.org/0000-0001-6459-8054 Irem YENİCELER KORTAK Marmara University, Turkey [email protected] https://orcid.org/0000-0002-5375-8013 OZ AI technology development and the use of individuals will be convenient. The media tools that people frequently apply in their daily lives and aim to provide them with the right information also take care of capturing what is up to date using artificial intelligence technologies. The use of artificial intelligence is important, especially in the media tracking centers where thousands of data are presented every day, and the speed it provides increases its preferability. In this context, the study has studied the artificial intelligence technologies used in the process of printed media, visual-hearing media and internet media tracking in the media tracking centers located in Turkey. In the study aimed at explaining how artificial intelligence technologies are changing in different fields of media tracking centers, the focus group method has been used. The research continued through semi-structured conversations found that the sub-divisions of artificial intelligence were differentiated between the mecraes while performing media tracking. According to this, machine learning is often used in the tracking of printed media and internet media, while in the tracking of visual and hearing media it is more beneficial than the natural methods of language processing. Keywords: Artificial Intelligence, Media Tracking Centers, New Media, Internet Press, Based Media EVALUATION OF THE USE OF ARTIFICIAL INTELLIGENCE IN THE MEDIA IN TURKEY THROUGH MEDIA MONITORING CENTERS ABSTRACT The development of artificial intelligence technologies and the fact that they can be easily used by individuals has also had an impact on research in this area. The media tools that people often refer to in their daily lives and that aim to provide them with the right information are also taking care to keep up with the latest news by using artificial intelligence technologies. The use of artificial intelligence is important in media monitoring centers, where thousands of data points need to be located every day, and the speed it provides makes it preferred. In this context, in this study, artificial intelligence technologies used in the process of monitoring print media, audio-visual media and internet media in media monitoring centers in Turkey were examined. The focus group method was used in the study, which aims to explain how artificial intelligence technologies have changed in different areas of media monitoring centers. As a result of the research carried out by conducting semi-structured interviews, it was determined that the sub-branches of artificial intelligence differed between the media while monitoring the media. Accordingly, while machine learning is frequently used in the follow-up of print media and internet media, natural language processing methods are used more in the follow-up of audio-visual media. Keywords: Artificial Intelligence, Media Monitoring Centers, New Media, Internet Press, Print Media.

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