Özet:

While urban life in the modern era was organized on the basis of industrial production relationships, since the 1970s, consumption efficiency in postmodern cities has gone to the forefront. The postmodern cities, cultural and spatial interactions, which meet the needs of post-industrial social life, are marked by gaining visibility within the geographics in which they are, with the speed of globalization in the 1980s, diversifying with the possibilities provided by information and communication technologies. As the centers of the new era’s capital accumulation processes, the local practices of the cities have also structually changed the process of formation of material culture. The information technology of the new era that transforms lifestyle has also influenced the gastronomic culture. Gastronomy is a professional craftsmanship that is structured within the master's relationship in the learning and transfer of the knowledge of food within the culture. With the postmodern era, the expert knowledge in gastronomy replaced the craftsmanship, and the integrity of the material culture began to be ruled and controlled by the capitalist system. In the framework of the study, the social media content of chefs who have been working in the gastronomy field for many years has been discussed through theoretical literature related using the quality content analysis method. According to this, it has been seen that capitalism has defined the expertise in the field of gastronomy in the new media environments by a commercial approach. The gastronomy area created within the digital ecosystems, by dividing food and drink practices from local cultural elements, becomes part of an eclectic and synthetic global space, while gastronomy has become part of a comprehensive show speech in aesthetic presentations.

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