Özet:

In the context of social gender roles, the codes of the eril tactics – which are skillfully forgotten – are thinly processed into the depths of social spaces. The transmission of these codes to the society is nowadays most intense through the media. Thanks to the media and especially television products, social gender roles are produced and reinforced by the patriarchal ideology. In the context of Bourdieu's concepts of "sembolic violence" and Connell's hegemonic masculinity, "pre-planned femininity" are often presented and naturalized to the audience. This study includes the examination of the speeches produced in the competition program called Cleaning My Business, with the method of critical speeche analysis, on the basis of the questions about how the aforementioned concepts are produced, how they are legitimated and consolidated. As a result, in the competition, women were shown to be painted in both image and speech and, of course, in shaped forms.

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